Our comprehensive Convenience Store Feasibility Studies provide data-driven insights to help developers, operators, and investors make informed decisions about new convenience store and fuel station locations. Our reports leverage market analysis, traffic data, competitive benchmarking, and financial projections to assess site viability and profitability potential.

We tailor each feasibility study to the specific location, market conditions, and business model, ensuring accurate and actionable insights.

·      Traffic & Capture Rate Analysis

o   Evaluate AADT volume, directional flow, and ingress/egress feasibility

o   Estimate fuel gallonage and inside sales capture rates based on market data and competitor benchmarks

o   Identify peak traffic periods and daypart sales opportunities.

·      Competitive Landscape & Market Gaps

o   Identify and analyze direct competitors (fuel stations, grocery essentials, and prepared food)

§  Identify competitor trade areas and consumer reliance on convenience based retailers vs full format grocery

§  Assess unmet demand for fuel, grocery essentials, and prepared food

§  Provide detailed competitive advantages & strategic differentiation recommendations.

·      Fuel Sales & Growth Projections

o   Estimate fuel sales potential (gallons/month) based on traffic capture models, market share, competitor performance and available consumer mix.

o   Inside sales product mix breakdown for merchandising and inventory guidance

o   Detailed competitive advantages and differentiation recommendations

o   Fuel product mix guidance based on trade area demographics, psychographics and consumer profiles

·      Economic Drivers & Institutional Anchors

o   Assess the impact of nearby schools, hospitals, office parks, industrial zones and traffic patterns leading to major economic drivers.

o   Quantify commuter and workforce traffic contributions to store sales

o   Evaluate demand fluctuations based on seasonal or tourism-related factors.

·      Financial Feasibility and ROI Modeling

o   Provide projected revenue, expense breakdown, and EBITDA estimates

o   Compare investment costs vs. projected sales to calculate payback periods

o   Offer risk assessments and contingency planning guidance

·      Site Layout & Design Recommendations

o   Fueling position optimization, parking layouts, drive-thru and circulation configurations

o   Recommend building size, canopy coverage and visibility enhancements

o   Suggest EV charging infrastructure and alternate revenue stream opportunities

·      Custom Market Analysis & Reporting

o   Each study is customized for the specific site, market conditions and operator parameters

o   Incorporated DOT traffic reports, Mosaic consumer segmentation, and proprietary data analysis for the most accurate market insights.

o   Reports are formatted for investor presentations, site selection committees and lender approvals.

·      Intentional Study Design

o   Dove Feasibility Studies are optimized to serve as more than just a formality of the loan application process.

o   Our studies are optimized so that operators can make educated decisions on their marketing, merchandising, advertising choice, and major operations decisions.

o   The overall goal of the Dove Feasibility Study is to offer operators and franchisees the opportunity to address their specific consumer segment at a given site, while also receiving the comfort of a comprehensive and exhaustive analysis of a proposed development, acquisition or remodel.